A Secure Socket Layer (SSL) Certificate on your website has become very important for your Search Engine Optimisation (SEO) in this age.
It has surpassed the mere need for security alone and the good news is that with all Host256.com Hosting pacages, you get a FREE SSL Certificate.
Having SSL (Secure Sockets Layer) on your website is important for SEO (Search Engine Optimization) for several reasons that include the following:
- Improved security: SSL is a protocol that provides a secure, encrypted connection between the web server and the browser. This ensures that sensitive data such as login credentials, personal information, and payment details are transmitted securely, and cannot be intercepted or tampered with by hackers. Google and other search engines consider website security as an important ranking factor, so having SSL can help improve your SEO.
- Trust and credibility: SSL certificates also display a padlock icon and “https” in the URL, which indicates to users that the website is secure and trustworthy. Users are more likely to stay on your site and engage with your content if they trust your site, which can lead to better user engagement metrics and improved SEO.
- Better user experience: HTTPS (Hyper Text Transfer Protocol Secure) also provides a faster and more reliable browsing experience, which can also improve user engagement metrics and boost your SEO. Google has stated that website speed is a ranking factor, and having SSL can help improve website loading times.
- SEO boost: In 2014, Google announced that it would start giving a slight ranking boost to sites that use HTTPS. While the boost may not be significant, it’s still worth implementing SSL as part of your SEO strategy.
Overall, having SSL on your website is important for SEO because it helps improve website security, trust, user experience, and can also provide a small ranking boost.